JEDDAH – As Ramadan nears, GoDaddy, a global leader in digital solutions for entrepreneurs, highlights the power of strategic marketing during the holy month. A recent company survey found that 72% of Saudi business owners believe AI-driven marketing solutions could significantly enhance their efforts. GoDaddy Airo®, the company’s AI-powered tool, is positioned to help small businesses optimize operations and drive sales.
"Ramadan presents a key opportunity for entrepreneurs to showcase their offerings and boost sales," said Selina Bieber, Vice President of International Markets at GoDaddy. "With rising online engagement, small businesses must craft marketing strategies that resonate with the season’s spirit."
Adapting to Ramadan Consumer Trends
During Ramadan, consumer behavior shifts as shorter work hours lead to increased online activity. E-commerce sales in the Middle East typically surge by 61%, making digital marketing more crucial than ever. To help small businesses tap into this trend, GoDaddy shares key marketing strategies:
- Emphasize Ramadan Values: Content that highlights compassion, generosity, and family resonates with audiences. 53% of social media conversations during Ramadan revolve around family, making this an essential theme for branding.
- Find a Unique Perspective: Entrepreneurs should present traditional Ramadan themes with a fresh angle. AI-powered tools, like ChatGPT, can assist in identifying trends and analyzing competitors, though human oversight is crucial to ensure accuracy.
- Craft Thematic Content: A structured content calendar focusing on Ramadan themes enhances engagement. Notably, 50% of Saudi entrepreneurs are unaware of AI solutions that could streamline content creation. Tools like GoDaddy Airo and its prompt library can help automate and optimize marketing efforts.
- Highlight Special Offers: Exclusive Ramadan promotions and discounts appeal to consumers seeking meaningful purchases. Entrepreneurs can leverage targeted email campaigns and promo codes to maximize conversions.
As businesses prepare for Ramadan, GoDaddy encourages entrepreneurs to embrace AI-driven tools and data-backed strategies to enhance visibility, engage customers, and drive sales. Aligning campaigns with Ramadan’s values will not only strengthen brand loyalty but also unlock new opportunities for growth in the Saudi market.
